In the hallway of London’s Natural History Museum is a statue of Charles Darwin, perhaps the most influential scientist of all time. His On the Origin of Species changed our understanding of the natural world, reshaped religious beliefs, and (for all except a few creationist cranks) has become part of the core curriculum of human knowledge. Indeed, so great is his fame, that when I last visited the museum, there were several people taking selfies with his image.
Perhaps that’s because, unlike many other complex discoveries, Darwin’s theory of evolution is easily communicable and widely understood in layman’s terms. And yet, despite this (or perhaps because of it), he harbored grave concern for any misrepresentation and reputedly delayed its publication for almost thirty years. More recent historical research suggests the hiatus was equally the result of his determination to ensure its accuracy, combined with a robustness of evidence.
How things have changed in the decades since!
Celebrities and Pseudo-Science
Hollywood can be a Poor Example
A short walk from the museum is Harvey Nichols department store, which, until the recent pandemic, housed a concession from a famous Hollywood backed company, the alternative lifestyle and wellness store founded by that is only a famous actress. There, in its cool minimalist surroundings, you could buy all manner of craziness, from bee sting therapy to bodily insertions that promote longevity and a better life. The store may have gone, but the peddling of pseudo-science continues to thrive online, as does a more general monetization and politicization of unfounded assertions masquerading as truth.
This Hollywood actress’s ability to persuade otherwise sensible folk to part with their hard-earned cash is surely a result of her being a famous and attractive actress. The implication that in purchasing from the store, you might become a little more like her image is central to the appeal. Given that the business has been valued at over $250m, it would seem this is more important to many than any analysis of the snake oil she’s selling or her qualifications for doing so. And sadly, she’s not alone.
Great Tennis Player, but is he qualified in other things?
Many sports stars have millions social media followers. One in particular is arguably one of the greatest tennis player of all time, but it seems that’s not enough for his ego. Hence, we’re treated to his views on using the energy of our body to cure ailments and how polluted water might be purified through the power of gratitude! As for his qualifications? This is a man who organized a tennis tournament during the Covid pandemic and, if only by implication, suggested that people do not need a life-saving vaccination against the consequences of a pathogen that the World Health Organization estimates has killed seven million people.
More Examples of Bad Influencers
The examples above are relatively mild in the scheme of the critical depths to which we’ve sunk. Consider for a moment the impact of the alt-right’s Alex Jones, a man who denied the reality of the Sandy Hook murders. And while you do so, maybe spare a thought for those parents who, after having lost their children in that attack, were relentlessly harassed by his mindless followers as the US courts have thankfully recognized, his mendacious and unfounded tirades are not without consequence and should not be tolerated. There are any number of equally (and arguably more) dangerous influencers I might have highlighted, from Trump to Musk to the truly vile Andrew Tate…
Fake News and False Truths are Threats to Everyone
But the key point will already be understood: the proliferation of fake news and false truths is one of the most serious threats to our society. The erosion of our ability to separate fact from fiction is not just impacting those with more cash than sense; it’s undermining our politics, our health care, and in the case of the alt-right and the extreme left, a large portion of our decency and common sense!
But if disinformation is now dominating our public debate, the question is, what do we do about it? How, in a world where, for example, 62% of Americans get their news from social media, do we balance the value of free speech with a need for the vetting of untruths? And how do we counter the seductive appeals to base emotions and bigotry that are so easy to stir up and yet so difficult to refute in a culture that’s increasingly shaped by the intolerance of identity politics?
Regulation is Needed
There is surely a role for regulation here. While recognizing it’s a minefield, I believe we must embrace more robust guidelines for public discourse and be prepared to enforce them, especially in fields that directly impact public health or political processes. This isn’t about Big Brother censorship; it’s about recognizing that the freedoms we have fought so hard to secure require us to insist on core values of truth, mutual respect, and fairness. The alternative is that we continue to tolerate a toxic cocktail of pseudo-science, hate speech, and violent rhetoric, and that’s been the hallmark of despotic regimes throughout history.
But regulation is not enough, nor should it go too far.
As a liberal with an academic background, I’d be one of the last to want to curtail a robust exchange of views. Indeed, it’s a virtue of science that it takes pride in testing, vigorously challenging, and, where necessary, changing its opinion. This is why, more than ever, we need to promote critical literacy in our schools, with an emphasis on the process as much as the outputs. In France, philosophy is part of the core curriculum, not to impose a particular dogma but rather to encourage debate and help young people distinguish between credible claims and unfounded assertions. We could learn a lot from that mindset.
Meanwhile, we could take a lesson from Charles Darwin. His search for the truth was a model of evidential diligence; his self-refection and care for the consequences of his words were the antithesis of today’s unqualified and narcissistic celebrities. It’s no coincidence, and, to my mind, a matter of great hope, that he’s arguably the greatest social influencer of all time. We should all salute him (or take selfies by his statue), for in that respect alone, his example is as relevant and as radical today as when his likeness was first set in stone.
