Corporate culture plays a critical role in the success of a company, and the value of a set of shared beliefs and behaviors can hardly be overstated. As a CEO with over 19 years of hands-on experience, Jos Opdeweegh intimately understands this to be true.
“In every company I been involved with, sustainable success has come not from one or two high potentials, but from the collective power of all individuals, working together with common values, displaying the right core behaviors in order to achieve a shared set of strategic goals.”
A company’s culture consists of the sum of beliefs and behaviors that determine how associates and management interact with each other inside and outside the workplace, as well as with other relevant constituencies, such as customers, suppliers, the board of directors, lenders and other outside parties.
In an ideal world, culture should extend beyond the corporate sphere to the development of a collective perspective on societal and environmental considerations. This has never been more important as our concept and expectations of what constitutes and ethical organization comes under rightful pressure to change. Whether it be environmental consideration, workplace diversity, or customer experience we need common values that bind us together, making us stronger in who we are and what we do.
Without the bond of shared beliefs, we will fail to harness our full potential, thus wasting the collective energy by pulling apart instead of gathering behind a common goal. Values are critical to sustainable business success.
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